You have no doubt heard that SEO or search engine optimization is necessary for every aspiring Internet Marketer that wants to succeed. In order to survive, it is necessary to do this the right way. So to improve your SEO efforts, you have probably researched many articles telling you what to do. Unfortunately, for your SEO efforts to succeed, you must learn what not to do as well. That’s what this article is for. If you can learn from your own mistakes, that is a good thing. However, learning from the mistakes of others is much easier. Now let’s discuss a few SEO mistakes that you need to always avoid.
Don’t leave your Google Adwords Keyword Tool on its default setting. Should you do a search using this tool, it is by default set to “broad”. Although this will give you a lot of keywords to focus your content upon, it will not help you target your ads very well. The search volume on these broad keyword terms is inflated, plus they will not give you specific profitable results. Your ads can only end up on write pages for your niche if you use search parameters that are very narrow. To get the best results, always use the “exact” setting on the tool itself.
Did you check your “neighborhood” out? It’s the same concept as looking at a real neighborhood, the one that you were going to buy a house in – you checked the neighborhood out before you moved. Right? You need to know what is going on around you. It works the same way on the Internet.
Checking your IP address with an IP Checker is one way you can see who your neighbors really are. You need to make sure you didn’t wander into an area of the Internet that the Google spiders won’t go. Staying away from IP addresses that are similar to online spammers is something else you need to watch out for.
Another thing to avoid is excessive internal linking on your website or blog. It is a good idea to do internal linking – this is where some of your pages link with others on your own website or blog. This should never be overdone! To prevent the Google spiders’ algorithm from watering down the importance of your links on your site, never over-link your pages. If you have too many links built up internally, the amount of traffic going to each one will greatly diminish. Instead of having slightly trafficked links, you want to have one’s that get lots of traffic.
Trust us on this. You need to strike a balance to make it work. The exact equilibrium point, once it is discovered, will be verified by the increased traffic going to your site. If you want to engage in SEO, then you must be prepared to stay current with what is happening since it can change on a dime. So do not get so wrapped up with the possibility of making mistakes, and just learn and then put what you learn into action. So paying attention to what others are doing is simply employing smart leverage in your business. So now you are a bit more knowledgeable about what needs to be avoided, and now you just have to remember it.