Way too much research shows that navigation should only be in one of two places. Either set it on top of your header or put it right underneath it.
Otherwise, it goes in your left column or down the left hand side. What you’ve got to avoid is placing it on the right hand column. So you can have either a two column site or a three column. But if you have a three column site, then make the left column your main navigation column. The right handed column is where you put other information. For instance, you might want to publish ads, other kinds of creatives or whatever special offers you might want to offer to buyers. This is the layout that has proven to be the very most effective. Keep your site free of clutter and make sure that everybody can understand it. There are so many ways to mess up on this. Publishing too many adverts is just about the biggest way to do this. Each one is competition for your visitors’ attention. The emphasis, though, is upon actually reading your content and that is where copy elements become important. So then, it is important for you to absolutely understand headlines and make sure that the copy you compose is easy for people to quickly scan. Website readers will scan your copy and the great way in which you present it is going to make them want to stick around and keep reading your other pages. The ease of scanning and skimming point cannot be stressed too much.
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