One of the secrets to making your website successful is to ensure it’s as user friendly as possible. Naturally, you need to know what to look for and what it all means. Marketers are always wondering what they can do to get better results, and this is one of the best ways. And another thing you should include in your efforts is testing what you do = general and specific guidelines that are well known.
Today is just the beginning of another part of your journey in online marketing, so let’s get started.
The site that is a breeze to navigate is the site that people will choose over one that’s a complete hassle. Web users are famous for being impatient and generally lazy, and you unfortunately have to cater to that. Making everything totally easy and a snap is your job, but it’s one that comes with rewards. Your payment processes will be smooth and also optimized, and the reason for doing this is to increase conversions and avoid shopping cart abandonment.
It’s understandable to want your site to look good, but don’t obsess over it as there are more important concerns. Yes you know that it plays a role with the impression you make, so it does matter. You can find inspiration all over the web and see what others do, but make sure you’re looking at sites that are doing well. The people landing on your site have to find it pleasant enough to stay on, but they’re really there to find some solution. There are far more critical concerns on your site than how great it looks to the eye.
Much can be said about images because they have different roles depending on the site intent and function. Graphics are a real helper because readers need an eye break and graphics help to give them that. Never be sloppy about this because it’s just as bad as text that is not properly formatted. Your images can have a greater effect with appropriate captions, so it makes sense to put something there. Various graphics and images become part of the story you’re telling in the text.
Avoid thinking about optimizing for user friendliness in universal terms even though the concepts tend to be that way. It’s important to be ready to make whatever changes or tweaks need to be made depending upon the people who make up your audience. And there are always exceptions to all rules, so you may be able to get away with things others cannot.