Getting Positive Results from A Site That’s User Friendly

One of the most critical parts of building a highly successful website is making sure that the site is user friendly. That term probably sounds pretty innocuous but if you don’t do it correctly it can be incredibly unforgiving. You will know if you’re doing it wrong because your bounce rate is going to be way too high and nobody will spend much time on their site. Get some analytics on your site and start figuring out where the trouble spots are. It may even be a good idea to hire a professional auditor to make sure that your site is doing well in terms of user friendly criteria. No matter what else you do, if you want your business to succeed you’ll get a move on in this area.

Way too much research shows that navigation should only be in one of two places. Either set it on top of your header or put it right underneath it.

Otherwise, it goes in your left column or down the left hand side. What you’ve got to avoid is placing it on the right hand column. So you can have either a two column site or a three column. But if you have a three column site, then make the left column your main navigation column. The right handed column is where you put other information. For instance, you might want to publish ads, other kinds of creatives or whatever special offers you might want to offer to buyers. This is the layout that has proven to be the very most effective. Keep your site free of clutter and make sure that everybody can understand it. There are so many ways to mess up on this. Publishing too many adverts is just about the biggest way to do this. Each one is competition for your visitors’ attention. The emphasis, though, is upon actually reading your content and that is where copy elements become important. So then, it is important for you to absolutely understand headlines and make sure that the copy you compose is easy for people to quickly scan. Website readers will scan your copy and the great way in which you present it is going to make them want to stick around and keep reading your other pages. The ease of scanning and skimming point cannot be stressed too much.

Have a privacy policy even if you are not collecting user information, and if you read any standard privacy policy, you’ll see text that states how user information is collected. You can also find products on the net that give you customized policy statement pages, so check them out because they’re pretty good. Once in a while people will place these links in the side bar at the bottom, but that’s up to you. Some people do not want to use them on every page, but I think it’s a good thing to do. Even if your website is getting killed and you need to completely overhaul it, you can do that pretty quickly when you know what to do. Of course, having knowledge doesn’t do much unless you know how to use it and how to use it confidently. It’s really all up to you and how badly you want to have a successful business on the web.

Why not let the professionals in digital marketing ensure your website is user-friendly and ready to perform on the web? Search Engine Optimization Wilmington is the best option for web design, SEO services and more.