If you’ve struggled with driving traffic and want an effective way to make it work, you need to look into WordPress SEO. As the leading blogging platform, WordPress is used by many. The reason for this? Usability! WordPress is incredibly simple to use; add to that the great SEO, and you have a winning blogging platform. However, prior to optimizing your WordPress site, it’s important that you know the dynamics involved in the optimization. All you need to be able to do is manage your WordPress settings, then you’re golden. In this article we will explore various tips that will help you get the most out of your site.
Title and Tags
When using WordPress for your content management, your titles play a major role in your website’s ranking. Using targeted and relevant keywords in your post titles is key, as a search engine will use these keywords to determine your ranking. These relevant keywords should be in the title as well as your content. But be careful not to confuse the search engines with repeating titles. Use your keywords as much as you can, but don’t repeat your title anywhere else on the site.
It’s wise to pre-plan for your upcoming posts by creating a list of targeted keywords in advance to use for your titles. This doesn’t mean your title should only impress the search engines; it also has to make sense for the reader. You need to draw the reader in with the title. Titles are not meant to be lengthy, but instead concise and precise and easily intelligible for the reader. Your site’s content is crucial for achieving high ranking in the search engines, so it not only has to be high quality; it has to be relevant in every way.
You’ll also find that using a sitemap will be one of easiest way you can get indexed by Google’s search engine. There is actually a plugin that will generate a Google Sitemap specifically for this reason, and it will help you quickly become indexed. The purpose of this is to help Google find all your pages. Also, whenever you write a new post, ping that post to an assortment of sites. This alerts the sites that there is a fresh posting on your site. It makes sure that those new posts get onto various websites. That way, if your post is linked back by some other bloggers and/or webmasters, you’ll receive some targeted backlinks that can give you some targeted exposure. Make sure you ping every post you make.
When it comes to SEO in WordPress, one of the most crucial things you should do is be sure that your blog’s permalinks are customized. That means that the title of your post should also be part of the URL. All you have to do is alter the permalink structure in the option settings. In WordPress, the default permalink setting is created with numbers and question marks, and that is something you definitely want to avoid, as SEO wise, it will hurt your search ranking over time.