Is it difficult to do everything you can think of just trying to get your site to rank higher when it comes to search results? How come you’re not seeing any results then? There exist brand new owners of websites whose attempts at getting increased in the search engine rankings don’t work because they don’t do what they’re required to. Search engines are constantly evolving, along with the optimization methods that help you rank well. If you want to crush your competition on get on Google’s first page, then you need to avoid the following blunders. Working on these will help you get better results from your efforts, regardless of your budget.
Heavy Website
Most new webmasters commit the SEO mistake of making the site too flash-heavy. Flash may make a website cool, but it’s no good for SEO. Flash is impressive to the people who visit your site, but search engines aren’t able to recognize it so it the bots won’t be able to crawl your site.
The search engine bots are more concerned with content and if they don’t find it they’ll leave. It’s the only way to achieve a higher place in the searches. Flash still has its place, but make sure you have enough content so that the search engines will rank you. Remember, the more text you have, the better it is.
Ineffective Internal Linking
The second mistake is ineffective internal linking. It’s difficult to control how other sites link to you, but you have total control when it comes to linking your internal pages. Your linking strategy can be your secret weapon that shoots you past your competition because most of them aren’t utilizing it. Honestly, you probably won’t find another SEO technique that will give you such all around good results. If you want your new pages to get indexed fast then this is the way to go. A perfect example of a good internal linking structure is Wikipedia; notice how they have all of these links that send you to a page with a similar topic?
Not Following the Rules
A really big mistake that’s sometimes made is not paying attention to the rules of search engines. That’s why it’s essential that you learn what those guidelines are so that you never make mistakes that penalize you with search engines. Search engine guidelines are modified constantly so it’s important to familiarize yourself with these changes whenever they occur so that you can stay within the rules. A good example of this is Google as they alter their algorithm all the time, and that’s why it’s important to be familiar with those changes so that you can rank as high as possible.
Overall, your aim with SEO should be to keep it as ethical as possible. The webmasters use such techniques really don’t know how they’re damaging their sites by using such methods. If you just fill your site with various keywords, it will look like it’s a spam site. It’s also important never to use content you’ve copied from other sites or else you will lose traffic and the search engines will drop you in the ranks. Whether you’re a do-it-yourselfer or you wish to hire an SEO professional, just know that it’s always about using the good SEO techniques.